- Phone os market share 2014 driver#
- Phone os market share 2014 full#
- Phone os market share 2014 windows#
Like our charts? Embed them in your own posts using the Trefis WordPress Plugin. See More at Trefis | View Interactive Institutional Research (Powered by Trefis) We currently have a $547 price estimate for Google, which is in line with the current market price. Going ahead, we expect revenues from mobile search to grow to $32.61 billion by 2020, bolstered by the growth in revenue per 1000 search. Considering Google's reach, advertisers are willing to pay higher revenue per search, the average advertising revenue generated by Google for every 1,000 searches conducted on and other websites on mobile devices, for ads. According to comScore, Google Sites ranked as the top web property on smartphones in the U.S., reaching 89.4% of the mobile media audience (mobile browsing and app usage). Even in the app space, Google's apps such as Google Play, Search and YouTube app have close to 50% reach for mobile audience. The primary reason for Google's dominance in the mobile search ads industry is its reach among mobile phone users. It estimates that mobile ads (including display ads shown on YouTube mobile app) contributed $8.85 billion to Google?s revenues in 2013 and is expected to bring in $14 billion in 2014.
Phone os market share 2014 driver#
Android held nearly 79% market share for smart phones in 2013 and will be a key driver for Google’s mobile search ad revenue.įurthermore, eMarketer estimates that Google's market share in mobile ads spending was close to 50% in 2013, and is expected to be close to 46% this year.
Phone os market share 2014 windows#
This is especially relevant when competing OS’s such as Windows Phone use their own search engines on the mobile devices.
![phone os market share 2014 phone os market share 2014](https://cdn.statcdn.com/Statistic/235000/236034-blank-355.png)
A user with an Android phone is more likely to use Google search compared to a user using another OS. One of the key reasons for this dominance is its flagship Android OS, which has witnessed excellent adoption and penetration in the smartphone space. Google, with 90% market share, dominates the mobile search engine market. The mobile search ads division is the second largest division for Google and makes up approximately 29% of its total value. Google's Dominance In Mobile Ads To Continue worldwide in 2014, capturing 15 percent share. with 15 percent global smartphone OS market share and. According to eMarketer, global mobile ad spending increased 105% to $17.96 billion in 2013 and is poised to grow to $31.45 billion in 2014 and $94.91 billion in 2018. Android Grabs 81 Percent Market Share With Over 1 Billion Phones Shipped in 2014: Report. Mobile ad spending is expected to grow in the coming years due to increasing ad budgets, which is fueled by growth in internet traffic from mobile devices. This is evident from the figures cited by CNN Money fromĬomScore which state that while mobile devices accounted for 55% of Internet usage in the United States in January, apps made up 47% of Internet traffic and 8% of traffic came from mobile browsers. As a result, users increasingly access Internet through these apps rather than web browsers installed on desktops and mobile devices.
Phone os market share 2014 full#
See that table after the break or hit up the source for the full report.On the operating system front, smartphones now have sophisticated operating systems that support a host of user friendly apps. Regarding total handsets of all classifications sold, Nokia continues to dominate with 36.4% of all sales to end users (down from 38.6% in 2008) while Samsung and LG continue to climb at the expense of Motorola (dropping from 7.6% to 4.5% of worldwide sales in 2009) and Sony Ericsson.
![phone os market share 2014 phone os market share 2014](https://techcrunch.com/wp-content/uploads/2014/09/iphone-6-plus-touch-assist.jpg)
Although Gartner says that Symbian "has become uncompetitive in recent years," (ouch) it concedes that market share is still strong especially for Nokia something backed up by Nokia's Q4 financials and reported quarterly smartphone growth by 5 percentage points. Looking at smartphone OS market share alone, Gartner shows the iPhone OS, Android, and RIM making the biggest gains (up 6.2, 3.4, and 3.3 percentage points from 2008, respectively) at the expense of Windows Mobile (off 3.1 percentage points) and Symbian (off 5.5 points). Gartner just released its annual numbers for worldwide mobile phone sales to end users in the year known as two thousand nine.